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WHY MOST CYBERCAFE ‘S FAIL
With the exponential increase in the demand for internet access nationwide,and the fact that most schools, universities, examination bodies and government institutions are going online,the need for cybercafe’s nationwide cannot be over emphasized.
From experience setting up and running a
cyber café is a daunting task ,there is so many things that needs to be ironed out. Settting up in Nigeria throws up its own additional challenges because of our perculiar business environment. There are about ten(10) or more major challenges that most cafes face, we will address some of them here, and the rest in a free e-book on cyber café setup and the most successful challenging management to them that we will offer you, just read on.
The first issue we will take on is power; the negative effects of its non availability cannot be downplayed. PHCN has failed in Nigeria and has been a major challenge to us as Nigerians. For a
cyber café to survive, you must have adequate power back upsi.e generators, inverters, and ups. And since you are mostly going to run on alternative power source, you must price your products and services appropriately. this brings us to our next point pricing.
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Appropriate Pricing of our services is of great importance to the success of your café.most café owners make the mistake of basing 90% of their pricing considerations on competitiors.from statistics , low pricing of services is the number one killer of cyber café operation, if you go with your competitors, you will die with them. The best thing to do is price your services appropriately and build up your own clientele base. You wil still be smilling to the bank, even when all your competitors will be long gone. This brings us to the next challenge, your ISP.
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The ISP you choose to work with will make you café succeed or fail.It is important you investigate and ascertain that you are dealing with a reliable ISP,they must be reliable and trustworthy. They must also be able to deliver quality services to you ,this is crucial.
The issue of multiple income streams is also vital , most cyber café’ rely on income from browsing only to survive, this is a grave mistake, browsing constitutes less than 30%of the income that can be generated from your cyber café .You can also generate income form the following activities:
- convert your cybercafe to an internet hotspot
- internet telephone services
- secretarial services
- visa lottery registration
- school registration center.
- Computer school
- Recharge card sales
- Refreshment center
- Gaming center
- Computer hardware and software sales e.t.c
it is crucial to diversify your sources of income, this will ensure that your business survives under the harsh Nigerian business environment.
There are many more tips mentioned in the free e book on cyber café setup and successful management we are offering you.
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